Resources
Insights on B2B content syndication, demand generation, and building a predictable MQL pipeline.
Newsletters: The Easiest Way to Stay Top of Mind (Without Being Annoying)
Newsletters quietly do the heavy lifting in lead generation.
By Nicole DeLutio
The 2026 Demand Gen Playbook: Focus over Frenzy
What to prioritize, what to simplify, and how smart teams are approaching the year ahead.
By Nicole DeLutio
The 2026 B2B Buyer: What Changed This Year.
Buyers evolved fast in 2025. Here’s what changed and how to update your 2026 content syndication and demand gen strategy to meet today’s B2B buyer
By Nicole DeLutio
The Future of Lead Gen Is Still Human.
Automation and intent data show you who to reach, but the human touch — empathy and authenticity — determines who actually listens.
By Nicole DeLutio
CPL is a Start. Not the Full Picture.
CPL is often the first metric marketers track in content syndication, but it only tells part of the story.
By Nicole DeLutio
Right Asset. Right Time. Better Results.
Why sending the wrong assets to the right audience could be costing you leads.
By Nicole DeLutio
What Is Intent Data and Why It's the Unsung Hero of Content Syndication.
Learn how to actually win with intent.
By Nicole DeLutio
If Your ICP Is ‘Everyone,’ You’re Talking to No One.
If your campaigns are missing the mark, your ICP might be the problem.
By Nicole DeLutio
How Content Syndication Goals Are Leveling Up in 2025.
Get the real talk on how marketers are evolving their content syndication goals.
By Nicole DeLutio
The Top 5 Mistakes Marketers Make in Content Syndication.
Discover the Top 5 Mistakes Marketers Make in Content Syndication and how to avoid them before they drain your budget.
By Nicole DeLutio
You Got the Leads… Now What?
Smart follow up is all about how to nurture leads without being pushy.
By Nicole DeLutio
Real-Time Reporting + Intent Scoring: The Lead Gen Power Combo You Need
Stop running content syndication like it's 2015. Here's how to upgrade your strategy.
By Nicole DeLutio
Busting the Biggest Myths in Content Syndication.
Content Syndication is a powerful tool, but let's face it, there's a lot of misinformation floating around.
By Nicole DeLutio
Why Video is the MVP of Content Syndication.
Short-form video offers a unique way to capture attention and enhance your marketing strategy..
By Nicole DeLutio
B2B Lead Nurturing Strategy: How to Turn Prospects Into Customers
One of the most critical, but often overlooked pieces of the demand generation puzzle, is lead nurturing. But, what does lead nurturing really accomplish? And why is this important?
By Nicole DeLutio
How to Choose Top of Funnel Content for B2B Lead Generation
Understanding the difference between a top, middle and bottom-funnel lead is crucial.
By Chris Lee
MQL to SQL Conversion Rate: How to Evaluate and Improve It
Lead scoring is critical for improving sales.
By Nicole DeLutio
What Is SaaS Demand Generation? A Complete Guide for B2B Marketers
Demand generation is all about creating genuine interest and excitement for your product by building awareness, trust, and engagement across your target market. Unlike lead generation, which focuses on collecting contact information, demand generation nurtures long-term interest — turning awareness into meaningful relationships that drive growth and revenue.
By Chris Lee
4 Content Syndication Strategies to Extend Reach and Generate More B2B Leads
Expanding the reach of your content is one of the smartest ways to generate more qualified leads and boost demand for your B2B tech business.
By Nicole DeLutio
What Is Demand Generation? Definition, Strategy & Examples
Demand generation focuses on building awareness and interest to attract qualified leads who naturally connect with your brand. Unlike lead generation, which prioritizes volume, demand generation emphasizes nurturing, data-driven strategies, and long-term trust to create sustainable growth and loyal customers.
By Nicole DeLutio
How to Create a Demand Generation Strategy That Drives Revenue
Having a comprehensive Demand Generation strategy helps companies cultivate awareness of and interest in their brand.
By Nicole DeLutio
B2B Content Marketing: How It Drives Growth and Generates Leads
B2B content marketing helps companies attract and convert qualified leads through valuable, educational content tailored to decision-makers. From blogs and case studies to eBooks and videos, effective B2B content builds trust, nurtures prospects, and drives long-term business growth.
By Chris Lee
Using HubSpot Forms for Lead Generation: Setup, Tips & Best Practices
HubSpot forms make it easy to capture and manage leads directly from your website — no coding required. With customizable fields, built-in analytics, and seamless CRM integration, they help turn site visitors into qualified contacts you can nurture into customers.
By Nicole DeLutio
Content Optimization for SEO: How to Grow Your B2B Business With Better Content
Content optimization ensures your posts don’t just exist online, they get found. By aligning your content with SEO best practices like keyword usage, structure, and readability, you can boost rankings, attract qualified traffic, and turn organic searches into real business results.
By Chris Lee
HubSpot Workflows: How to Automate Marketing and Grow Your Business
HubSpot workflows automate repetitive marketing and sales tasks, helping teams save time while maintaining a personal touch with prospects and customers. By setting triggers and actions, businesses can nurture leads, align sales and marketing efforts, and drive growth more efficiently.
By Nicole DeLutio
B2B Content Syndication: 8 Steps to (More) Qualified Leads
In this guide, you’ll discover what B2B content syndication is and why more companies are investing in it. Then we’ll highlight the benefits of using content syndication services and how you can run a successful B2B content syndication program for your company.
By Nicole DeLutio
How to Track Marketing Attribution in HubSpot: Models, Reports & Tips
HubSpot attribution helps marketers understand which channels and touchpoints drive leads and revenue by tracking every interaction in the customer journey. By using different attribution models, you can see what’s working, optimize your campaigns, and better connect marketing efforts to ROI.
By Chris Lee
Lead Scoring Model for B2B: How to Boost Sales With Smarter Lead Prioritization
Lead scoring helps marketers identify which leads are most likely to convert by assigning value based on engagement and fit. By using both explicit data (like company size or industry) and implicit data (like behavior and interactions), businesses can focus efforts on high-quality leads and improve conversion rates.
By Chris Lee
Achieving Performance Boosting Content Syndication
HOW OPGEN DELIVERED OVER 10,000 LEADS FOR EIGHT AGENCIES IN 2023
By Nicole DeLutio
Marketing Operations & Demand Generation: Key Insights for B2B Teams
Learn how to build a scalable demand generation strategy that drives awareness, nurtures trust, and converts high-quality leads. This blog breaks down key components from goal setting to content, nurturing, and optimization for better, measurable results.
By Nicole DeLutio
🎯 Spotlight on Content Syndication: Your Secret Growth Weapon
The OpGen Media: Unveiling Content Syndication newsletter spotlights how marketers can amplify their reach and ROI through smart content syndication strategies. It blends actionable insights with a fun, approachable tone—covering why syndication matters, behind-the-scenes campaign tactics, monthly demand generation hacks, and emerging trends like interactive and niche content. Each issue delivers practical tips, creative inspiration, and a dash of humor to help B2B marketers optimize their campaigns and stay ahead of industry trends.
By Nicole
5 Demand Generation Activities That Drive Qualified B2B Leads in 2025
Learn how to drive more qualified B2B leads with five proven demand generation activities . From content syndication and SEO to paid campaigns and customer marketing, discover the strategies fueling modern B2B growth in 2025.
By Chris Lee